HOW TO FOCUS ON SMALL BUSINSSES BECOME BIG BUSINESS

As a small business owner, especially in an environment where uncertainty is, as you know exactly what are the most important areas should be central to its objectives one year a certain meaning.
Not to make choices and decisions about where to focus is a choice. We do not have the luxury of a choice environment. Our company will continue to be affected, even if we define in a concerted and committed to act our priorities.
This write gives some ideas on how to achieve its strategic objectives criticism.
In view of their own business, no one knows better than you, then you need to do, need to grow the company. But there is good research that can add to your thinking.
Some time was Treacy and Wiersema (The Discipline of Market Leaders, 1995), that the leaders of special market support measures in three areas of focus. His research is a good start by giving us more as an answer to the question "What should be the subject of my main goals for next year?
The three regions that have to be highly dubious of the market leaders down to the customer, product leadership and operational excellence. hard to walk into such a wrong attention.
While working on what should be their most important goals, here are some questions to consider in all three areas. If you do not, I think you will find this exercise very productive. These are the types of questions that serious reflection and "duty" to require adequate, but it's worth your time.


Customer Focus:


- What is the customer experience and purchase our products and services?
- What are the expectations of customers? Where are your expectations from there, as the competitive  environment?
- What do our customers tell us? As we do not really see, as we have seen!
- Since our answers to these questions to know how many of our customers, we focus on?


Product Leadership:


- How is the product or service that sells the change and what we do?
- What products or wait for better service to our customers?
- What are they not hope that we can for our internal capabilities?
- In general, the competition is our value proposition ... and ...?
- What needs to change, at least what we offer our customers?


Operational Excellence:


- What is the most important and practical, operational improvements, we could do next year?
- Do we have clear systems, we offer simple and reproducible product / service?
- What is the size of our operations is most striking about customer satisfaction, and how can we do better?


My experience with small businesses and large enterprises is that the more focused and clearer you make your goals, the more likely you are to succeed in their strategy. If you are not a simple set of routines, is a discipline of strategy formulation and execution of recent developments, I encourage you to start simple and build an iterative process. do Trying to one lot with its strategy to lead the country of stress and frustration. So begin with a modest program and strategy over time.
The economic environment will continue those which improve their ability to define a good strategy and it is to promote