Researching your business idea
Research is essential in business, and especially the beginning with a new idea.
Market Research
When doing research, taking into account the details necessary for you to try. Prepare an outline of questions you want answered before you begin your research. Include questions like "Who will my customers get?" "Where will I sell my items?" What I'm thinking of charging? "And" How do you think will sell and how long? "Go online business site and the Small Business Administration (SBA) SCORE, or local agencies, and business development can and frequently asked questions section to read.
Furthermore, this type of initiation in the "business" or similar phrases in your search engine and type in the type of business to competitors' sites to receive visits. Read your information and contact them with questions. You can ask a potential customer, or if you feel comfortable, tell your intention with the hope of obtaining accurate and useful information about starting your business. Maybe you can ask if they had difficulties and how to overcome them. The collection of information from industry journals, federal or state agencies, and periodic reports. Find out who their customer base, as it may market different from their expectations. For example, to provide the flowers, you may discover that most people who buy flowers that the males and females.
Research can be conducted online at the public library, or even in person by the Small Business Administration (SBA), SCORE, or local agency business development that may be available through local organizations or university. Attend counseling sessions with experts and asked them for input and advice. They can offer questions to consider before moving forward.
Conduct a competitive analysis. study the behavior of market similar products or services within your target market to examine the potential of global competition, not just part of it. For example, not only look at the fact that the competence of accounting services for small businesses in your county, but will consider all offers from companies such as tax preparation.
Ask other
Ask around
The excitement and enthusiasm is good, but not be too optimistic and ignore the problems. Run your ideas by others. Again, you can ask professionals in the creation of companies or people you know who might be interested in your offer. by family, friends, coworkers, neighbors and other partners offer valuable, and hopefully, honest information. They can give you some of the questions that can be used in their research. If you are unsure about a particular market segment, be sure to include that segment of people in your research. For example, if you wish to confirm that customers buy female flowers outnumber men actually ask what their male flowers are purchasing habits. Include neutral sources, too. For example, asking young people what they think about the purchase of floral arrangements.
The information gathered during the course, depending on the type of business you are promoting.
Polls
Another form of information through surveys. Prepare a brief survey with questions, and may include information obtained from some previous research, and the mailing list or use the phone, keep your survey.
Ask potential partners
Companies or individuals that are not directly competitive, but you may be receiving services or who can provide joint services. For example, if flowers start a business, you may wish to request purchase card for their opinion on his idea. Ask if they have any interest in selling your business with greeting cards, gifts, etc. and / or could work with them to provide flowers delivery greeting card buyers interested.
Small Business Library
Saturday, July 17, 2010
Formulating a Business Idea
The best cutting plans do not work sometimes. The research is fundamental to developing good business ideas and plans. Although employers who have ideas and want to start a business with simple concepts, such as having business, but began to develop as an idea. In this case, there are tricks to use to develop a list of ideas.
What ideas?
Examination of the elements that are used every day and how they could be improved and made cheaper smaller, faster, or you can combine.
New products on the market recently
Think about what products and services are relatively new in the last 10, 20 or 30 years. Consider your own skills and experience. How to develop the business plan and a list of strengths, opportunities, threats and weaknesses, write a list of personal swot, and what you can do to threats and vulnerabilities into opportunities. For example, maybe one of them trained in an area of interest he / she is poor.
What is to hate people?
Consider what you normally do not like home. There's a reason people pay for child care or cleaning services. A service in one of several types of work, to hate people, for example, clean toilets, you can afford.
Make a list
Combine the ideas of the strengths and opportunities that a list of possible ideas. Test ideas in the list. The focus of the investigation was taken into account when the product or service other than those already existing, if so, how is a new product / service, and in this case, what makes them attractive or product / service that removed the difference of the products / existing services?
Search
The online tests can the public library, or through the Small Business Administration (SBA), the assessment agency or local economic development, which may be available conducted by local organizations or universities. Visit to a counseling session with a specialist and seek information and advice. They offer to test questions before proceeding.
Perform competitive analysis
Conduct a market survey of similar goods or services to attract your potential customer target market, the entire competition, not just part of it. For example, only the fact that he is looking for a competitive accounting for small businesses in your area, but all offers of the view that companies such as tax preparation.
marketing considerations
In developing the business idea, think about how to be sold. There are several reasons for the market.
The value added is the uniqueness of your product or service warranty. Try the product or service that is different, something that is no longer available, the offer. If possible, consider how your product / service will be different.
known brand is a key element is the company's efficiency can increase a product or service, quality and exclusivity with their company as a specific brand is the creation of associates.
Franchise
There are many franchise opportunities for the right person. Research on their interests.
Financing
If funding is a problem, first get the idea. You do not have much money or anything to create some businesses. For example, data entry or writing is possible only with a PC and basic software that you already have. If the idea requires more resources, visit your bank or analyze the potential for investors. "Angels" are people who make investments for the interest in profits, but not necessarily interested in the business needed.
Creating Customer Value
Once the business needs of customer preferences, and determines the next step in the process of a value proposition will be developed. Value proposition is to take the position of the company, the accounts of customers, competitors and global market trends. Value creation process is just compensation. Benefits for clients and customers two total cost (monetary and nonmonetary costs). non-monetary contributions on the client, it's time, energy, experience, etc in the process of procurement of goods and services (benefits).
The process begins with the identification of services that are important to customers. Thereafter, the dose should be based on the importance of these benefits are to be organized. Not everyone benefits equally important that customers in general and Verschillende products / services is a different meaning for different customer segments in the market (customer segmentation article, the method described for customer segmentation for more information.)
Here's a simple example of the benefits to customers and evaluate the placement of cards designed to identify the potential site of the new company:
The process for the development of a competitive bidding:
* Identify customer benefits
* Rank Customer Benefits
* Analysis of calls for tender
* Develop a map of the location
* Analysis of possible alternative sites
* Decide what is the best solution for your business
What is the ideal place for your business strategy?
Placement market is a perfect place to work on the client to evaluate the costs and benefits of maximum value for their customers. This is the place where the victims are from the competition is not relevant to the customer.
Two important points to its value proposition for success:
Prior to maximize customer value = product and real operating profits of the service - the customer the cost benefits associated with the acquisition
The main features of the unit before the product or service, customer benefit
i. Customer Service
ii. Product Quality
iii. Quality of Service
After a great customer acquisition cost of a product or service benefits
i. Cash costs
First Prize
For service pricing
The process begins with the identification of services that are important to customers. Thereafter, the dose should be based on the importance of these benefits are to be organized. Not everyone benefits equally important that customers in general and Verschillende products / services is a different meaning for different customer segments in the market (customer segmentation article, the method described for customer segmentation for more information.)
Here's a simple example of the benefits to customers and evaluate the placement of cards designed to identify the potential site of the new company:
The process for the development of a competitive bidding:
* Identify customer benefits
* Rank Customer Benefits
* Analysis of calls for tender
* Develop a map of the location
* Analysis of possible alternative sites
* Decide what is the best solution for your business
What is the ideal place for your business strategy?
Placement market is a perfect place to work on the client to evaluate the costs and benefits of maximum value for their customers. This is the place where the victims are from the competition is not relevant to the customer.
Two important points to its value proposition for success:
Prior to maximize customer value = product and real operating profits of the service - the customer the cost benefits associated with the acquisition
The main features of the unit before the product or service, customer benefit
i. Customer Service
ii. Product Quality
iii. Quality of Service
After a great customer acquisition cost of a product or service benefits
i. Cash costs
First Prize
For service pricing
Effective Customer Service Plans
Ask for help from the field
Remember customer service initiatives in job descriptions of each, especially sales staff y. Ensure that initiatives not only reach their sales targets, but the achievement and maintenance of customer loyalty. For example, provide a bond for maintenance of customers during specific time.
According to education providers on how to deal with complaints on the ground. Following complaints or serious problems in maintaining credibility. If the customer is not happy, is not itself a problem that could be a problem if he or she buys elsewhere.
The belief that customers
The company's mission must include a statement about the relationship with the customer. The motto of the society concepts for the treatment of clients. Identify all customers the same way helps pave the way for customer satisfaction. A customer spending, less like today, you can spend more if treated well. Those who spend more, we hope to continue to do so, but if you do not receive appropriate treatment.
One man's rubbish is another treasure
Remember that you can do for you and your team the customer defines his client may not be ideal. For example, if the incentives to consider their call or food to a certain charm, but not all their customers. On the other hand, you may feel that a call is enough, but the client is very grateful. Do you know your customers better. Questions for it.
Research
regular customer surveys to determine the level of customer satisfaction. Prepare a brief description, but according to the issues of detail you need. Questions like "Are you satisfied with the product?" Or "Are you satisfied with the sales staff?" They are good examples of how it is important to your business. Ask the patient what their recommendations. Often, customers are free to answer these questions. Surveys are best done in person if possible, or by telephone.
Allow an employee of the customer behavior survey also benefit. Often, the customer likes the positive things, or even the person arguing with them directly. With senior officer or even an assistant to such investigations, perhaps someone with great people doing a good way to gather necessary customer information.
Where to get information used to use fully. Do not ignore common sense advice as far as you can see that this is sour grapes. TidBITS negative reaction with the parties concerned. For example, if a customer complains about the slowness of the provider, ask to see the seller. Or, if the customer complains about the delays in the shipment, to confirm the information with the person who will receive it before the change of supplier-Express.
periodic reviews of clients
Look at the customer service plan with staff to raise awareness on specific issues or initiatives. For example, all employees are aware of the lawsuit or the loss of some. Get comments on these meetings and provide updated customer service plan. Make sure that the plan is still in the business plan, and evaluating performance of employees in some kind of relationship with target customers, whatever the job description of the person.
Professionalism
Maintain a professional activity, even when faced with losing customers. This means that positive feelings held with employees, or even if they do, feel guilty of losing the customer. Make it a learning situation. Be clear that no blame, but everyone to develop and improve the situation of this kind of negative situations can be avoided in the future.
Developing Your Small Business Idea
For thinking and different ideas for your small business should consider starting their own skills and apply what you are trying to do with your small business in the future. This is the first and most important step in the process. Business ideas are all around you and you can find many online business ideas, but you really should consider a specific business idea is a good way for you, your skills and lifestyle. Some of these ideas are not good and bad. Most business ideas work well for some people in the same time not work for others. Why? If you look at the categories of trade are not successful and benefit Kleine Bedrijven at the same time, companies that are profitable and some even lose money and go bankrupt. Develop and manage a profitable business takes time, commitment, passion and skills. Therefore, the need for caution with business ideas that you study for your small business.
The most important thing to take into account various business ideas is to assess your skills and your passion for this business. For example, a simple passion for a particular company does not make a profit. Because of the potential activity in the right to define the company will help you and your passion into a profitable business idea.
Try the request of his business idea to define. How many potential customers of their products and services? What type of customer and their products and services to buy? How clients make decisions about products and services to buy? What are the customer's needs, preferences and interests? What is your competition? If you're competing against large corporations or small businesses or both? How do your products and services will be different? Why would anyone buy your product or service?
As you know, developing your business idea is the beginning of every successful business, small or large business and the key to success lies in research. Many people ignore this step and make mistakes because of lack of information about your business idea. These are costly mistakes, and people pay for the mistakes to lose money, waste of time and much frustration. However, their research should not be complicated and time consuming, but should be simple, feasible and easy to understand. You should be able to put relevant information from their research and apply information to firms and specific approaches and ideas. Think of the process of research and testing yourself and your business idea. Thanks to your research if your idea is original, what is the commercial potential of your idea and what is the trend of this particular company. Research will expand the knowledge of your business idea and return to their initial ideas and assumptions and try to apply their skills. The examination or testing your business idea is a process of refining and improving their ideas and make them better - make them more attractive to customers, more original than competitive products and services in general to improve the commercial potential of original idea.
In developing his idea for small businesses:
* Determine your skills
* Check matching your skills and your business idea unique
* Analyze the business side of their business idea
* Search
* Be honest with yourself
The most important thing to take into account various business ideas is to assess your skills and your passion for this business. For example, a simple passion for a particular company does not make a profit. Because of the potential activity in the right to define the company will help you and your passion into a profitable business idea.
Try the request of his business idea to define. How many potential customers of their products and services? What type of customer and their products and services to buy? How clients make decisions about products and services to buy? What are the customer's needs, preferences and interests? What is your competition? If you're competing against large corporations or small businesses or both? How do your products and services will be different? Why would anyone buy your product or service?
As you know, developing your business idea is the beginning of every successful business, small or large business and the key to success lies in research. Many people ignore this step and make mistakes because of lack of information about your business idea. These are costly mistakes, and people pay for the mistakes to lose money, waste of time and much frustration. However, their research should not be complicated and time consuming, but should be simple, feasible and easy to understand. You should be able to put relevant information from their research and apply information to firms and specific approaches and ideas. Think of the process of research and testing yourself and your business idea. Thanks to your research if your idea is original, what is the commercial potential of your idea and what is the trend of this particular company. Research will expand the knowledge of your business idea and return to their initial ideas and assumptions and try to apply their skills. The examination or testing your business idea is a process of refining and improving their ideas and make them better - make them more attractive to customers, more original than competitive products and services in general to improve the commercial potential of original idea.
In developing his idea for small businesses:
* Determine your skills
* Check matching your skills and your business idea unique
* Analyze the business side of their business idea
* Search
* Be honest with yourself
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Many entrepreneurs are not good as the lack of business ideas. The best business idea combines the strengths, skills, talents, experience and training of the imagination and market demand. Solve a common problem, an opportunity ...
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Starting and operating an Internet business is no different with another company to choose, especially in the need for a company with a presence on the Internet today. The same principles apply, such as service and customer support, fair prices, fast delivery and maintenance of fair advertising.
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Research your idea
As part of the investigation, taking into account the necessary information you need. Make a list of questions to answer before you begin your search. Also questions like "Who are my customers?" "Where I sell my product," I have the intention to download? "And" How do you think will win and when to sell ?"...
Appointment of a company
Naming Your Business is the first step in developing your small business. The names of decisions to determine how your customers view your business today and in the future. It is a very important decision, and the name of your company is a long-term impact on your business. The name of your small business is a part of your marketing strategy and will probably remain the same for years, the name of your company deserves serious consideration ...
Design of the survey with Google Docs
You can now use Google Docs and create and administer their own surveys for free. Google Docs, you can make a request and your request by email to their customers or employees. The survey results are automatically saved in your Google Docs account. It is very easy to use tool that lets you create forms and surveys for use in small businesses. All you have to do is use your Google account and log into your Google Docs, and you're ready to start planning for your research. It's free and easy to do, you can create your surveys in minutes ...
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Thinking and consider different ideas for your small business, you should start your own abilities, and I wonder what you want to accomplish with your small business into the future. This is the first and most important step in this process. Business ideas are all around you and you can find many online business ideas, but you really have to wonder if a business idea is a good way for you, your skills and lifestyle. Some of these ideas are good and some of them are not as good. Most business ideas for people who work very well, while at the same time, not so well for others ...
Developing a business idea
Many entrepreneurs are not good as the lack of business ideas. The best business idea combines the strengths, skills, talents, experience and training of the imagination and market demand. Solve a common problem, an opportunity ...
Start your own online business
Starting and operating an Internet business is no different with another company to choose, especially in the need for a company with a presence on the Internet today. The same principles apply, such as service and customer support, fair prices, fast delivery and maintenance of fair advertising.
Some differences between traditional and Internet company, but ...
Research your idea
As part of the investigation, taking into account the necessary information you need. Make a list of questions to answer before you begin your search. Also questions like "Who are my customers?" "Where I sell my product," I have the intention to download? "And" How do you think will win and when to sell ?"...
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