Creating Customer Value

Once the business needs of customer preferences, and determines the next step in the process of a value proposition will be developed. Value proposition is to take the position of the company, the accounts of customers, competitors and global market trends. Value creation process is just compensation. Benefits for clients and customers two total cost (monetary and nonmonetary costs). non-monetary contributions on the client, it's time, energy, experience, etc in the process of procurement of goods and services (benefits).

The process begins with the identification of services that are important to customers. Thereafter, the dose should be based on the importance of these benefits are to be organized. Not everyone benefits equally important that customers in general and Verschillende products / services is a different meaning for different customer segments in the market (customer segmentation article, the method described for customer segmentation for more information.)

Here's a simple example of the benefits to customers and evaluate the placement of cards designed to identify the potential site of the new company:

The process for the development of a competitive bidding:



    * Identify customer benefits



    * Rank Customer Benefits



    * Analysis of calls for tender



    * Develop a map of the location



    * Analysis of possible alternative sites



    * Decide what is the best solution for your business



What is the ideal place for your business strategy?

Placement market is a perfect place to work on the client to evaluate the costs and benefits of maximum value for their customers. This is the place where the victims are from the competition is not relevant to the customer.

Two important points to its value proposition for success:

   Prior to maximize customer value = product and real operating profits of the service - the customer the cost benefits associated with the acquisition
         The main features of the unit before the product or service, customer benefit

                                                               i. Customer Service

                                                             ii. Product Quality

                                                            iii. Quality of Service

         After a great customer acquisition cost of a product or service benefits

                                                               i. Cash costs

First Prize

For service pricing